Also Revel’s Facebook page bears their slogan that is new Wanted
It’s the very first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
With its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side of this casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ tactic is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is going to be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 per cent jump when compared with year that is last.