Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook page bears their slogan that is new Wanted

It is the very first good news since Atlantic City’s newest casino started: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.

New Campaign Working

Having its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front associated with the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.

Revel’s revenues for July had been $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.

‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will be wanting more gamblers; the numbers for all of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, by having a 6 per cent jump in comparison to year that is last.

Holiday Helpers

Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the decision for those ready to wager, it appears that at final Atlantic City’s efforts to mimic just what has worked for years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants could be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There is no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.

Needless to say, while one good month is good, for a property like Revel which has been plagued with poor figures since it started simply 15 months ago, an ongoing winning streak will probably be required to persuade investors that the worst has ended. To that end, Hartmann says there could be more of those incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we can maintain the market share figures,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He says the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of home.

‘we have been profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons aided by the name that is same took home $1 million following an Ohio casino error

As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing was televised and plenty of local news were on hand to catch a glimpse of the champion. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Win! No, Wait, YOU Win!

It absolutely was the moment of the lifetime for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the crowd that is adoring.

And that’s about when the casino realized that they had a problem that is major their fingers.

Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis was in the crowd at the casino, another one was watching on television, waiting to see if he’d win the drawing. And because it turned out, it had been the Kevin Lewis at home who was the real winner not the one at the casino.

After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were definitely plenty of solutions to them: only the rightful winner ‘deserved’ the cash, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.

But the Horseshoe chose to take another approach. Rather than make the guys worry about which one would ultimately get the prize, they merely awarded two million dollar awards rather: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So consistent with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize every single for the guys.’

The ‘correct’ Kevin Lewis hasn’t had much comment on the specific situation, and his prize cash was never ever actually in doubt. But the Lewis who showed up at the casino that night is grateful that luck had been on his side.

‘When I heard my title we stated, ‘God finally provided me with a big victory,” Lewis told local television station WCPO. He later attributed their win to simply ‘being in the right place at the best time.’

Six Degrees of Separation

Incredibly, the two champions have a complete lot in common. Not only do they share a title and play at the same casino, nevertheless they both live into the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the principle reasons for a casino being so generous in a situation such as that one is certainly to create some good PR, and also the Horseshoe may be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There won’t be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for a huge casino conglomerate that is one of the few without existence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. sold down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.

The questions that are big, why?

No License to Deal

it may revolve around Caesars’ ability to secure a gaming license; or shortage thereof.

The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the decade that is past. But, it had been maybe not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and one they truly are nevertheless having to pay for. Caesars ended up being even offered a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.

The problem is based on the fact that the Macau federal government has cut off issuing any gaming that is additional beyond the present six concessions and sub-concessions, so Caesars sort of shot by themselves into the foot by not using the Wynn deal if they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times has no second chance to get into the absolute most profitable gambling region on the planet now; an unfortunate reality for a company that carries the highest long-term financial obligation load of any casino conglomerate out there: an impressive $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And just considering that the start of 2013, Macau has shown a growth of 16 percent over a year ago.

Internal Rebranding

Caesars was busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a well planned Baltimore casino as a separate business that will likely be majority-owned by the moms and dad.

Clearly, buying and attempting to sell property for a profit is additionally not merely one of Caesars’ best decision-making abilities either; the company took a $101 million write-down on the land, which they’d named Caesars Golf, when they put it on the market last year, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in profits from the sale to cover down their debt.

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