Also Revel’s Facebook page bears their slogan that is new Wanted
It’s the very first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
With its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side of this casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ tactic is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is going to be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 per cent jump when compared with year that is last.
Helping the July numbers, apparently, was the July Fourth holiday royal casino las vegas nevada tourist influx. Officials state there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more site visitors stopped during the information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the phone call for those ready to wager, it would appear that at final Atlantic City’s efforts to mimic what has struggled to obtain years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There ‘s no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting spending that is ancillary the coffers of hotels, casinos and retail.
Of course, while one good month is nice, for a property like Revel that’s been plagued with poor numbers since it opened just 15 months ago, an ongoing winning streak is going to be required to convince investors that the worst is over. To that end, Hartmann says there may well be more of these promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we can maintain the market share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He states the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ form of property.
‘we have been profoundly grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons utilizing the name that is same took home $1 million following an Ohio casino error
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing ended up being televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the winning name and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It had been the moment of a life time for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino knew they’d a problem that is major their fingers.
Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis had been within the audience during the casino, another one was watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
After the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to produce a decision on how to proceed. There were certainly plenty of solutions to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or almost nothing.
But the Horseshoe made a decision to take another approach. Rather than make the males worry about which one would ultimately get the prize, they simply awarded two million dollar rewards instead: anyone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our commitment to do the right thing for our visitors, Horseshoe awarded a $1 million prize to each for the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and his prize money was never ever really in question. Nevertheless the Lewis who showed up at the casino that night is grateful that luck had been on his part.
‘When I heard my title I said, ‘God finally provided me with a big win,” Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being within the right place at the right time.’
Six Degrees of Separation
Incredibly, the two winners have lot in accordance. Not only do they share a name and play at the same casino, nevertheless they both live in the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the main reasons for a casino being therefore generous in a situation such as that one is obviously to come up with some good PR, as well as the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A put in Macau
There won’t be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the entire year.
The big questions is, why?
No License to Deal
it may revolve around Caesars’ cap ability to secure a gaming license; or shortage thereof.
The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the past decade. But, it had been not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and something they’ve been still spending for. Caesars ended up being even offered a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move which was obviously a bad one looking back, Loveman admits.
The problem is based on the fact that the Macau federal government has cut off issuing any gaming that is additional beyond the present six concessions and sub-concessions, so Caesars form of shot themselves in the base by not taking the Wynn deal if they could. Never having themselves presented an application right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times doesn’t have second opportunity to enter probably the most profitable gambling region on the planet now; an unfortunate truth for a company that holds the highest long-term financial obligation load of any casino conglomerate available to you: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars is busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a planned Baltimore casino right into a separate business that will likely be majority-owned by the moms and dad.
Clearly, buying and selling property for the profit is additionally not one of Caesars’ most useful decision-making abilities either; the business took a $101 million write-down on the land, which they had known as Caesars Golf, when they use it the market this past year, and even that leaves them $40 million at a negative balance, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in profits from the sale to pay their debt down.